![]() To bring the action and adventure into kids' homes, Hasbro will be releasing a new lineup of toys and games based on the characters and styling of the movie. "Michael, Steven and the production crew have captured the personality of the TRANSFORMERS characters through ground-breaking visual effects and they have translated the storyline into a film packed with non-stop action and excitement." "Hasbro is thrilled to work with DreamWorks, Paramount and Michael Bay in making the most amazing, larger-than-life version of the TRANSFORMERS saga ever created," said Brian Goldner, Hasbro's Chief Executive Officer and Executive Producer of the film. The movie also stars Josh Duhamel (Las Vegas), Tyrese Gibson (Annapolis, 2 Fast 2 Furious), Megan Fox (Confessions of a Teenage Drama Queen), John Turturro and Jon Voight. In their efforts to help the humans, the AUTOBOTS meet up with an unsuspecting teen (Shia LaBeouf, who starred in Holes and Even Stevens) who finds himself in the middle of an intergalactic war being fought on our planet. The movie, directed by Michael Bay (Armageddon, The Rock, Bad Boys I and II) and executive produced by Steven Spielberg, follows the epic feud between the AUTOBOTS (led by OPTIMUS PRIME) and the DECEPTICONS (led by MEGATRON) as they bring their battle to Earth. Whether fans grew up with the robots or discovered them more recently, they continue to be fascinated by the alien robots from CYBERTRON that live on earth as "Robots in Disguise" and have the ability to change from robot mode to vehicle mode. Produced by DreamWorks Pictures and Paramount Pictures, in association with Hasbro, the film is poised to catapult the legendary characters and storyline - which have captivated kids since they debuted more than 20 years ago - even higher into the stratosphere of pop culture.įirst introduced in 1984 by Hasbro and Takara as a toy line, TRANSFORMERS has become a global phenomenon inspiring comic books, video games, animated series, films and a convention dedicated to TRANSFORMERS collectors. Pawtucket, RI (February 2007) - On July 4, 2007, the colossal battle between the AUTOBOTS and the DECEPTICONS will invade our world when these aliens make Earth their final battleground in the live-action TRANSFORMERS movie. Hasbro teams up with DreamWorks and Paramount for first-ever live-action TRANSFORMERS feature film release on July 4, 2007 HASBRO ROLLS OUT TRANSFORMERS TOYS THAT ARE 'MORE THAN MEETS THE EYE' FOR THIS SUMMER'S MUCH ANTICIPATED BLOCKBUSTER MOVIE UPDATE: Gallery updated to include the Optimus Prime Arm Blaster and the Optimus Prime Voice Changer helmet. Damn you, Hasbro, for making such appealing-sounding desk trinkets! That's 10 bucks as good as gone right there. Potato Head Optimash Prime may take the cake. ![]() Is it just us, or does Bumblebee look a little startled?Īs cool as these two figures are, we think that the forthcoming Mr. Check out the gallery to see full shots of Optimus Prime and Bumblebee in both robot and vehicle modes, as well as a shot of Optimus Prime in his retail packaging. Regular readers know that we're really pumped up for this and since Toy Fair 2007 is underway in New York this week, Hasbro has provided some new imagery of the TF toys they're releasing in conjunction with the film. The Autoblog staff is waiting with bated breath for the Fourth of July weekend to get here so that we can wave the flag, watch some fireworks, eat and drink too much, and take in the battle between the Autobots and Decepticons in Michael Bay's big-budget big-screen interpretation of Transformers. Transformers Update: Hasbro gives best looks yet at Optimus Prime and Bumblebee
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